Whenever you create a Segment within PureClarity, you'll be given some figures on that Segment contained within our Segment Insights.

Note: These figures apply to non-real time Segments only - for example, Segments based on weather conditions will not generate any figures as this data is collected in real time.

Once a Segment has been created, you'll see something below that should look similar to this:

You can edit the date range of information you are viewing for the Segment by selecting one of the blue date ranges above the figures. This will then adjust the data according to that date.

You'll see the following information contained within the insight:


The percentage and number of users that this Segment contains compared to your overall number of users.

Conversion Rate

The percentage of time those customers have bought from your site.


The amount of orders the Segment has generated on your site.


The total amount of revenue for those orders on your site.

Average Order Value

The average amount of each order made for the Segment on your site.

Top Bought Products

A list of the most bought products within this Segment.

You'll also see a comparison with your site's overall stats below each figure - this allows you to evaluate the size and importance of the Segment.

Note: Selecting any of the 'Top Bought Products' will take you to our Product Explorer where you can get a detailed breakdown on the performance of that product on your site.

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