PureClarity comes with a host of optimization features, tools and techniques for getting the most out of the product.
A/B Testing – test variations of Personalized Campaigns to determine which is the best performing campaign for the target segment.
A/B TESTING CAMPAIGNS
You can test and compare different content within Personalized Campaigns using A/B Split Testing.
SETTING UP AN A/B TEST
In a personalized campaign you can perform an A/B test by adding a split using the ‘Add Split’ button.
In PureClarity you can create a test with multiple versions and split the traffic using the campaign distribution slider.
You can name each slip test depending on the objective of the test, e.g. for ‘A’ – 10% off and for ‘B’ – 20%.
STARTING AND STOPPING TEST
If the campaign you are working on at the moment is a split test and is active then the ‘A’ test will show on the site until you explicitly start the test.
Once you are happy to start the test click on the ‘Start Test’ button. You will then not be able to edit the campaign until you explicitly stop the test.
To view the performance of the test either click on the ‘Test Results’ on the campaign page or the graph on the Campaign List.