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Why increase Conversion Rate?

What is conversion and why should you aim to increase the rate that your customer convert?

Conversion rate is defined as 'the percentage of visitors that and on your website who complete a desired action.'

An eCommerce conversion rate is the percentage of website visitors who purchased something from your online store. On average eCommerce conversion rates are between 1% - 2%

Increasing the conversion rate is one of the two methods you can use to increase your monthly revenue. By using personalization, you can ensure you’re showing the right product or promotion to the right person, at just the right time, turning potential browsers into definite buyers. 

Check out these articles for some tips on how to use PureClarity to increase your conversion rate:

Raising Awareness

Incentivization

Optimizing the Shopper Experience 



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