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Zone Placement

Optimal Zone placement is key to maximizing your conversion rate. Here we give you ideas on the best place to put your Zones based on proven techniques to generate more revenue.

Here are the page types discussed below:

  • Global Zone
  • Homepage
  • Category Page(s)
  • Product List Page
  • Product Page
  • Added to Basket Page or Pop-up
  • Basket
  • Order Confirmation
  • My Recommendations
  • Content Page
  • Search Results
  • Landing Page

GLOBAL ZONE

You can define a Global Zone that appears on all pages. This is useful for giving promotional information to an individual depending on their segment, e.g. 50% off for first time visitors or Free Delivery within the US for US visitors.

Suggested Zone name and Content type:

  • GL-01 – HTML or Static Image

HOMEPAGE

We recommend that you have at least a hero image or carousel Zone on your home. We have seen clients enjoy click-to-conversion rates of circa 11% using this personalization strategy.
We’d also suggest that you have at least 2 recommenders set to the AI setting on the homepage. In this way the software will provide personal recommendations to individuals as they visit your site.

Suggested Zone name and Content type:

  • HP-01 – Main image banner which can be a carousel or static image
  • HP-02 – Recommender (AI default)
  • HP-03 – Recommender (AI default)

CATEGORY PAGE(S)

You can setup BMZs for specific category pages or all pages.

Suggested Zone name and Content type:

  • CP-01 – Static image banner above the content
  • CP-02 – Static image content block under left navigation pane/ filters (if applicable)
  • CP-03 – Recommender (AI default)

PRODUCT LIST PAGE

The product list page shows the products within a specific category. You can configure PureClarity to show BMZs specifically for a product list page by category or all product listing page.

Suggested Zone name and Content type:

  • PL-01 – Static image banner above product listings
  • PL-02 – Static image content block under left navigation pane/ filters (if applicable)
  • PL-03 – Recommender beneath product listing area

PRODUCT PAGE

We suggest that you put at least 2 BMZs for recommenders on the product page. In this way, PureClarity will be able to give personal recommendations based on the product viewed.
You may also wish to put a BMZ to hold an image under the product title. The admin user can set up the default campaign and segment Campaigns to show different images for different Segments for individual products. This is a useful technique if you want to give a highly personalized experience around a key product or category.

Suggested Zone name and Content type:

  • PP-01 – Static image banner
  • PP-02 – Recommender (AI default)
  • PP-03 – Recommender (AI default)

ADDED TO BASKET PAGE OR POP-UP

You could add a BMZ on an ‘added to basket’ confirmation. In this way, PureClarity can suggest up-sell and cross-sell options based on individuals behavior and current shopping habits.

Suggested Zone name and Content type:

  • AB-01 – A static image or, a recommender

BASKET

At the bottom of the basket it is worth putting at least 2 recommenders to show suggestions; PureClarity will be able to provide up-selling and cross-selling suggestions using basket content and previous behavior.

Suggested Zone name and Content type:

  • BP-01 – Static image above the basket
  • BP-02 – Recommender under the basket content (AI default)
  • BP-03 – Recommender under the basket content (AI default)

ORDER CONFIRMATION

Order Confirmation is an ideal place to put at least 2 recommenders and a promotional image to the customer.

Suggested Zone name and Content type:

  • OC-01 – Static image
  • OC-02 – Recommender under the order confirmation content
  • OC-03 – Recommender under the order confirmation content

MY RECOMMENDATIONS

It is worth building a new page that includes up to 5 BMZs for recommenders that includes ‘My Recommendations’. PureClarity will show a variety of recommendations.

Suggested Zone name and Content type:

  • MR-01 – Static Image
  • MR-02 – Recommender (AI default)
  • MR-03 – Recommender (AI default)
  • MR-04 – Recommender (AI default)
  • MR-05 – Recommender (AI default)

CONTENT PAGE

You can place BMZs on a Content Page.

Suggested Zone name and Content type:

  • CT-01 – Static image banner above the content
  • CT-02 – Static image content block under left navigation pane/ content (if applicable)

SEARCH RESULTS

You may want to consider putting an image BMZ on the search results page and one under the filtered navigation to target customer Segments.

Suggested Zone name and Content type:

  • SR-01 – Static image above the search results
  • SR-02 – Static image content block under left navigation pane/ filters (if applicable)
  • LP-01 – Static image
  • LP-02 – Recommender
  • LP-03 – Recommender

Read our next article to learn more about Increasing Conversion Rates

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